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In today's world, competition between enterprises in the growing homogenization of the strategy, with the growing competition, the employer brand as its intangible assets, in the course of the development of enterprises is especially important. In this paper, in defining the meaning of the employer brand, based on the employer brand for the construction of China's current problems, the enterprises should be clearly targeted business goals, identifying the core talents and create a unique corporate culture, etc. to locate and build employer brand. Keywords: employer brand; core personnel; shape strategy
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