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Since reform and opening-up, the economy of our country was developed at full speed, GDP total amount will have already occupied the fourth place in the world in 2006, the volume of trade occupies the third place in the world, but has not really called the brand sounded more or less, and the brand wears out seriously, life cycle is short, the added value is low, low to the economic contribution degree. The economic trade status of this and our country is very unbecoming.It must combine enterprise's one's own advantage of our country effectively to change this kind of current situation, combine innovating with protecting closely, foster brands in innovating and protecting, life cycle to maintain the brand in innovating and protecting, popularity improving the brand while innovating and protecting, maintaining the position in the mind of consumer of brands in innovating and protecting.In this way, our brand can unquestionably be done strongly, sound, make long.
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