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Our country is progressively entering a new era of automobile's popularization, with the cars’ falling price ,introduction of new products,and perfection of after-sales service , an increasing number of families will have cars for years to come .That it makes products agree with consumer expectations by understanding psychology of car-purchacing as well as the analysis on their different emotions and influence factor is the only way that every automobile factory and dealer achieves their success. This thesis tries to study the current situation of our families’ comsumption for cars and the existent problems of automobile industry and put forward its corresponding countermeasures through analyzing current situation of automobile industry in china .
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