今天中国论文网小编为大家分享毕业论文、职称论文、论文查重、论文范文、硕博论文库、论文写作格式等内容。
摘要（Abstract）: in recent years, along with the economic level, consumers green consumption awareness, more and more enterprises to realize, want in the fierce competition in the market, the survival and development, must seek a new marketing concept of enterprise marketing activities, green marketing arises at the historic moment. Green marketing, refers to the society and the enterprise in fully aware of the increasing consumer consciousness of environmental protection and the resulting in non-polluted products need cleaning, on the basis of the choice that, to create and market opportunities, through a series of rational marketing methods to satisfy consumers and the needs of the development of social and ecological environment, and to realize the sustainable development. Green marketing advocated green civilization. Green marketing to take to prevent pollution prevention and control technologies, technical or use pollution-free clean and in the enterprise internal build a safe working environment, which is beneficial to the physical and mental health of the workers in the enterprise, the external through green marketing, setting up the enterprise image, green to promote product sales and enterprise development. Foreign enterprises that the practice of green marketing, conform to the needs of the people, protect the earth green ecological resources and enhance the enterprise's environmental protection consciousness to the sustainable development of the economy, a new path. Our enterprise to the increasingly fierce competition in the international market, we must establish adminisration green culture, adjust their behavior, economic benefit and social benefit and ecological integrated organically, and from the product, price, promotion and management channel, every aspect of green marketing mix strategy. Based on the concept of green marketing, the current situation of green marketing and the implementation of the strategy of sustainable development are briefly expounded. And put forward relevant Suggestions that the product of the company with natural environment and marketing activities and social environment, and coordinate the development of sustainable development of enterprise is the fundamental way.绿色营销是Green marketing，绿色产品是Green products，可持续发展是Sustainable development， 企业是enterprise。应该让你满意，有不足之处还请指教
wWw.lunwen.net.Cn中国论文网免费学术期刊论文发表,目录,论文查重入口,本科毕业论文怎么写,职称论文范文,论文摘要,论文文献资料,毕业论文格式,论文检测降重。 返回管理论文列表
