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Its social cognitive psychology mainland analysedAbstract: the CCTV Spring Festival gala, commonly referred to as the CCTV day television gala, or direct called Spring Festival gala,China central television is in the annual lunar New Year's eve to celebrate the Chinese New Year of held stalls literature evening party, day television gala, and set off firecrackers, and happy New Year eve, has become an essential activities during the Chinese lunar New Year, and become the country's overseas Chinese for the holidays culture dinner, since 1983 the first since establishment day television gala, its already experience 30 years of ups and downs, and the ancients cloud, 30 and stand, but for now in the 30 day television gala, but more and more disputes. Based on the social cognitive psychology Angle, to social schema, emotion recognition theory, attribution theory and attribution deviation, social motivation theory, this paper briefly reviews the pattern of its development, and focuses on the current day television gala see, from year to year after year called social phenomenon is analyzed, and YuWenZhang end to the current development of the day television gala, give some advice
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