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Summary CIS(corporate identity system) --Wins in the sharp sword of the market as modern enterprises in the recognition system of the corporate image, one. It impel the intersection of group and Co., Ltd., Sun god of Guangdong, become ten before the national brand, and promote Sun god's brand in the market occupancy volume in nutrition oral liquid, the competitiveness of market, influence of the market rank the first ( People's Daily of 1996 is to the market research income of national consumers). Open the Chinese business circles CI new period at the same time. Because the Sun god CIS strategy still channeled in 1988 into CI mode to stay and lag behind, cause the Sun god to have much dispirited tendencies in recent years. But is regarded as first success example of China type CIS, especially under such violent environment of the market competition at present, it still has certain potentiality that the Sun god's CIS is strategic, if can pass the innovation under certain condition, it can bring the second leap of Sun god's group CIS:corporate identity system 共同的身份系统 太阳神:sun god问题与对策:problem and counterplan
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