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Abstract : Internet-based information technologies, the rapid development of e-business calls for the flow of goods in-kind support, E-commerce has become the logistics of the important pillars; E-commerce functions from the delivery of logistics enterprises commitment logistics enterprises will be representative of all manufacturers and suppliers to users of the physical supply of the most concentrated, the most extensive supplier. Therefore, all economically developed countries have the logistics to further strengthen the research and investment to adapt to and facilitate the development of electronic commerce. China's e-commerce development is still at an initial stage, to the norms and pragmatic direction. Since China's logistics industry specialization, and lower the level of socialization, logistics is a long time. Logistics has become too costly development of electronic commerce in major constraint, logistics and payment known as China's e-commerce launch two major bottlenecks. Faced with the development of e-commerce in China has encountered in the "logistics bottlenecks", many experts put forward countermeasures. But now I can with the information available information, which people understand there are two aspects Misunderstanding : First, it fails to recognize that the development of logistics is a regional, departmental and industrial collaboration highly demanding social system project. the entire society from traditional to modern logistics logistics transformation process simplistic, as long as the construction of more distribution centers Network marketing can solve the problem of e-commerce logistics and distribution; Second, only emphasized the development of third-party logistics, resources and integration, Structural optimization of the industrial development of the overall problem. This paper believes that to adapt to the needs of e-commerce development, the development of the logistics industry in China should treat from the country, industry-wide perspective, the construction of an open, interoperability, cost-effective logistics distribution of the social system. Information Network, the development of e-commerce in China logistics industry is facing unprecedented opportunities and challenges. While logistics enterprises is an urgent need to improve the level of information, on the other hand the urgent need to establish the logistics industry specialization, socially integrated logistics service system. The use of information networks and establish an open, interoperability, cost-effective logistics distribution of the social system, Integration of different clients needs and achieving economies of scale, logistics and distribution, economic and efficient logistics services, E-commerce will become China's development of the logistics industry as the main direction. Keywords : E-commerce Distribution 3PL supply chain management
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